From building passive income with software to productizing personal freedom.

I started out building small software products on the side, hoping one of them would pay the rent. Most didn't. The two that did taught me the same lesson twice: building is the easy part, getting customers is the job.

I launched in public, wrote about every mistake, and slowly built an audience that cared. That audience became the distribution engine for everything after it.

Two exits later, I spend my time coaching founders going from zero to their first real revenue, and packaging everything I've learned into products anyone can use.