Hey, I'm Mike.
Building products is easy, I show how to get customers. After 2 successful SaaS exits, I now invest in and coach founders going from $0 to $1M ARR. Everything I've learned, in one place.
The SaaS playbook that actually ships.
Every Wednesday. One tactic, one breakdown, one thing I'm testing. Short, free, and built for founders who'd rather build than scroll.
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Weekly calls, async support, and direct feedback on what to ship next. For founders ready to focus.
- Weekly 60-min strategy calls
- Async Loom + Slack feedback
- GTM, pricing & positioning audits
- Investor intros where it fits
Everything I sell, in one place
Playbooks, templates, courses and guides. Built from the work, not from theory.
- Battle-tested playbooks
- Copy-paste templates
- Free and paid products
- New drops every month
"Most founders don't fail because the product is bad. They fail because nobody knows it exists. Distribution is the job."
Mike Strives
2x SaaS founder · Coach · Investor
What founders say
"Mike really knows what he's talking about. The call gave me the clarity and jumpstart to actually launch my SaaS and get the traction I needed."
"I'd been spinning on positioning for months. One session with Mike and we had a story that actually converted on the landing page."
"The course is worth 10x the price. The pricing chapter alone paid for itself in the first month."