Serial SaaS Founder & Coach

Hey, I'm Mike.

Building products is easy, I show how to get customers. After 2 successful SaaS exits, I now invest in and coach founders going from $0 to $1M ARR. Everything I've learned, in one place.

2
SaaS exits
$1M+
ARR coached
100+
Founders helped
Newsletter

The SaaS playbook that actually ships.

Every Wednesday. One tactic, one breakdown, one thing I'm testing. Short, free, and built for founders who'd rather build than scroll.

Stay in the loop

Drop your email and we'll send you the good stuff.

No spam. One email, and only what is worth reading.

25,000+ founders subscribed. No spam. Unsubscribe whenever.

Coaching

Work with me 1:1

Weekly calls, async support, and direct feedback on what to ship next. For founders ready to focus.

  • Weekly 60-min strategy calls
  • Async Loom + Slack feedback
  • GTM, pricing & positioning audits
  • Investor intros where it fits
Products

Everything I sell, in one place

Playbooks, templates, courses and guides. Built from the work, not from theory.

  • Battle-tested playbooks
  • Copy-paste templates
  • Free and paid products
  • New drops every month

"Most founders don't fail because the product is bad. They fail because nobody knows it exists. Distribution is the job."

Mike Strives

2x SaaS founder · Coach · Investor

What founders say

"Mike really knows what he's talking about. The call gave me the clarity and jumpstart to actually launch my SaaS and get the traction I needed."
MatthiasFounder, Countdown Timer AI
"I'd been spinning on positioning for months. One session with Mike and we had a story that actually converted on the landing page."
Sarah K.Solo founder
"The course is worth 10x the price. The pricing chapter alone paid for itself in the first month."
Devon R.Indie hacker
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